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50 Cent used his best-selling video game with Vivendi Universal Bulletproof to market and brand Vitamin Water. You had to find Vitamin Water in the video game to improve your health. This is before in-app purchases or product integration into video games.
In the automotive industry terms like electrification, mobility, autonomous driving, connectivity, and alternative energy solutions are becoming commonplace. Vehicles now have larger touch screen displays. […]
The Chrysler 300 was an icon when it was released in 2003 shortly after we launched our magazine Owners Illustrated in print the same year. […]
After a spectacular visit with sister company, Hyundai, I was more than eager for my visit with Kia at the Sohari factory outside of Seoul. […]
Mazda has been a storied manufacturer in the automotive field and as it approaches its 100-year anniversary, I planned a trip to visit its headquarters […]
As Ford has divested all of their luxury brands, save for Lincoln, and shuttered the Mercury brand, the focus of the design team can be […]
Read more about this coverage from the TV station WJLA HERE This initiative provides introduction to coding and game design to students to inspire careers […]
With a history that spans more than 30 years in the automotive industry, Thomas Moorehead is a national treasure and a pioneer. Becoming the first […]
My visit to Ingolstadt was a voyage I had been dreaming of for years. I am a huge fan of Audi and the brand has […]
Movie Review Ferrari: Race to Immortality With the unfortunate news breaking last weekend about the change in leadership at Ferrari due to the health and […]
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