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Interview with 2010 Ford Taurus Design Manager Earl Lucas

For as long as I could remember I have owned Fords. The first vehicle I bought was a Ford Tempo, followed by a Bronco II along the way I have also owned an Expedition and a 90’ Taurus SHO, which gives me an added perspective in addition to delight in my opportunity to interview the design manager of the 2010 Taurus, Earl Lucas. A distant life ago I attended Syracuse University as a double major in Mechanical Engineering and Economics with a dream of designing cars and one day creating my own company, a lack of tangible examples of opportunities to advance career wise deterred that pursuit and as such I have added admiration both for the success achieved by Earl Lucas, and the end result of a car Ford CEO Alan Mulally has pegged as the key to Ford’s success as a car company. Of the new design silhouette on the 2010 Ford Taurus Earl stated “If you look at it the lines are a little bit more relaxed…the lines are a little bit more sculpted, more agile, more athletic… much more bolder shape than we ever had before” Looking at the new Taurus one can concur with Earl as the 2010 is a total reworking of the 500 turned Taurus and the styling evokes a flair that has been long forgotten from what was once Americas top selling car. Using a global approach to design under the Ford One initiative one can identify European influences “there is definitely a connection between the European products and the current products.” Earl muses. I could identify examples in the front end, fenders, and roofline. Tasked with a total redo Earl explained to me the approach “mainly it’s a reinterpretation of the Taurus… when you look at the front grille, look at the headlight placement it’s a total reworking.” But the Taurus won’t win by the exterior looks along, most people spend more time in their cars commuting to work than at home so the interior has to delight and Earl and his team did not fail there. Of the interior he said “the interiors are brand new too…Like mama used to say it’s not just the outside that counts … on the inside it’s much more like a Mustang feel …it creates a unique space for the occupant.” One of the challenges in automotive design is projecting the marketplace and consumer tastes during the typical 7 year design cycle. “these cars are going to be with us for some time to come so they need to be graceful … in a couple years the shape will still be relevant the shape will still be beautiful” Earl opines about the design work. As my time with Earl Lucas drew to a close I inquired from him what allowed for his success and how other can follow his path and he told me simply “the number one key is the ability to sketch and be able to create your ideas so that others could enjoy it…the biggest advice to give anyone who wants to be a car designer is to love to draw.”

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