Audio-Technica is a global company that makes a variety of audio components and equipment including headphones. The SonicFuel line has a vast selection but the in-ear headphones with in-line mic and control particularly tickled my fancy. As a journalist, I travel a lot and appreciate a good pair of in-ear headphones that sound great and are affordable, comfortable and portable. The SonicFuel ATH-CKX 7iS headphones fit the bill perfectly with a retail price of $79.95 and a variety of features. I personally loved their red and black color scheme which matched my iPhone case perfectly. For more info, visit www.audio-technica.com.